迤逦声中的江南-非遗旅游活化的昆曲探寻

全书以“以小见大”的研究视角与“知行合一”的实践底色。作者选择以昆曲这一“百戏之祖”为样本，聚焦苏州、南京、上海、香港四地的鲜活案例，让抽象的“活化”概念变得可感、可触，为非遗与旅游的深度融合提供了兼具学术厚度与实践价值的 “破局方案”。

第一章 概 述·············································································· 1
第二章 概念梳理：非遗概述 ··························································· 9
2.1 非遗的概念以及联合国教科文组织对非遗的保护 ························ 11
2.2 主要国家的非遗保护体系及分类 ·············································14
2.3 中国非遗的现状与保护 ·························································18
2.4 表演艺术类非遗 ··································································21
2.5 相关学术研究 ·····································································25
第三章 作为非物质文化遗产的中国传统戏曲概况 ·······························37
3.1 中国传统戏曲的国际申遗过程 ················································40
3.2 申遗前后的命运转变 ····························································42
3.3 中国戏曲生存环境与文旅融合 ················································45
第四章 苏州传统戏曲与旅游融合的实践 ···········································47
4.1 苏州昆曲的起源、兴盛与式微 ················································50
4.2 昆曲复兴之路：青春版《牡丹亭》与虎丘曲会 ···························55
4.3 园林与昆曲：文旅融合新尝试 ················································59
4.4 苏州专业昆曲院团及昆曲博物馆 ·············································94
4.5 苏州民营昆曲演出与旅游 ···················································· 105
4.6 昆曲与苏州昆山及小镇 ························································111
4.7 其他 ··············································································· 127
第五章 南京传统戏曲与旅游融合的实践 ········································· 131
5.1 南京：院团即景点，吸引“昆虫”旅游者的朝圣 ······················ 133
5.2 《桃花扇》与南京旅游的结合宣传 ········································· 140
5.3 京剧旅游对南京戏曲旅游的启示 ··········································· 143
5.4 南京博物院里的昆曲艺术 ···················································· 145
5.5 南京：民国沉浸式旅游 ······················································· 147
5.6 红楼梦的昆曲缘 ································································ 156
第六章 上海：国际都市的昆曲旅游 ··············································· 161
6.1 梅兰芳访美对文化和旅游交流的启示 ····································· 163
6.2 上海的昆曲旅游资源 ·························································· 167
6.3 上海昆曲艺术与新媒体 ······················································· 168
6.4 剧团体制的思考 ································································ 171
6.5 “文化名片”助力城市旅游 ·················································· 172
6.6 上海昆曲的旅游尝试 ·························································· 174
6.7 艺术类演出与旅游融合的设想 ·············································· 176
6.8 京港戏曲旅游产品的启示 ···················································· 181
6.9 演艺场地与会奖资源 ·························································· 186
6.10 奢华酒店的合作机会 ························································ 188
第七章 表演类非遗旅游活化路径 ·················································· 191
7.1 戏曲保护活化中发挥行政管理职能，打破文化和旅游壁垒 ·········· 194
7.2 促进旅游产业融合，推进戏曲旅游配套设施的改进 ··················· 196
7.3 唤醒市场机制的驱动力 ······················································· 199
7.4 探索并运用文旅融合的市场推销策略 ····································· 201
7.5 旅游机构进行戏曲非遗的产品开发与推动活化的渠道 ················ 204
参考文献···················································································· 210
后 记······················································································· 219